SEO For Search Engine Optimization Secrets · Read more Search Engine Optimization (SEO): An Hour a Day, 3rd Edition · Read more. rankings with SEO .. Chapter Mobile Search Engine Optimization. documents into PDF files right from their Google home page once the gadget How those scores are derived, exactly, is a closely guarded secret, in. See all 7 questions about Search Engine Optimization (SEO) Secrets maintain SEO efforts daily, but after the introductory book (available as pdf) this should.

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Search engine optimization (SEO) is the process of creating, formatting and SEO knowledge, and reveals secrets used by only the best SEO consultants. of search engine optimization and Internet marketing. When looking to start a free PDF checklist of all the SEO tools I use. You may download. Results 1 - 10 be made available at . search engine optimization; once you read this book and start using my time.

Looks like you are currently in Ukraine but have requested a page in the United States site. Would you like to change to the United States site? Danny Dover , Erik Dafforn. Search engine optimization SEO is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search.

This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune companies to get the results they desire.

Danny Dover is a passionate SEO consultant and influential writer. During his tenure at SEOmoz. He has spoken at numerous SEO conferences and his writings have been accessed online in more than different countries. Because of the confusion around PageRank. These terms are the most often misunderstood by beginners. Google tries to find those web pages whose keywords match the search phrase the best. This is an oversimplification here.

For a complete list of terms and their definitions. The Importance of Google So why a special guide just on Google? Google currently indexes over 4. Excel and other files. Google is where you need to focus your website promotion efforts. As an aside. Google is the largest and most used search engine in the world today. After you have applied the techniques discussed in this guide. At the very least. This means a 1 ranking on Google also mostly likely will land you a 1 position on these partner sites as well!

To repeat: So if you get it right for Google. There are many other search engines and search directories that exist.

Google also currently provides search results to other search engines and directories. So you need to know what elements and factors Google cares about. Google uses automated software to analyze your website — not human beings. It is not meant however to be an exhaustive inside look of how Google works — only a handful of persons at Google know this. The Google search engine is like a blind person reading a book in Braille — anything that is graphical.

Because this is an important concept. So What Is a Ranking? As stated previously. As an example. How Google Works This chapter explains those elements of the Google ranking process that will matter most to you. Which means that visual elements of your website that may matter to you — like layout. Google Secrets — How to Get a Top 10 Ranking… page 11 of The most relevant and most important web pages are listed in descending order. Page importance on the other hand is dependent on the quality and quantity of links that point to your web page from other web pages particularly from web pages on websites other than your own.

For Google. If your site does not appear in the top 30 for your most important category or subject. Because many people never go past the first page for a search result. Above the fold is anything displayed on the page before you have to start scrolling. The concept of link quality is important and will be discussed in a later chapter. It can be debated how much more traffic a 1 gets compared to say. The index update is generally based on content they have cached or stored in their database previously.

Google will not add a web page to its index unless there is at least one other web page in its index that links to one of your web pages. Website crawls are performed by the main Google spider.

If interested. Google visits your site using automated programs called robots or spiders. The reason is that Google thinks your site no longer exists and may remove it from the index. These major updates usually correspond to major ranking algorithm changes like the Florida Update.

When a search engine robot or spider visits your site. Note that PageRank calculations still are done monthly PageRank will be discussed in detail later. Because of the sheer number of web pages in the Google index.

You can also check by IP address although this method is not as accurate as Google uses different IP addresses for their robots. If your site is down. Because of the nature of the update process.

You can view other versions of the index on different servers at the ten major Google datacenters by using the Google Dance Tool at http: Highly ranked sites and sites that update content frequently like news sites get crawled daily. It is critical that your website is up and running when Google visits you. This will tell when Google crawls your site. How well you can define the theme of your site.

Because the algorithm can change. You should always try. Very simply put. Google in turn analyzes all pages in its index and lists the pages which contain those search terms. Keyword factors determine page relevance. Each website usually contains one or two keywords that are repeated more often than others throughout the site.

With that said. On-Page Factors and Page Relevance Keywords are intrinsically related to search terms — those words and phrases that people enter into a search engine to find specific information. These include the quantity and quality of links that point to your site.

Google finds pages in its index that are both relevant and important to a search for a particular term or phrase. How Google Ranks Websites Google uses a sophisticated and proprietary algorithm for ranking Web sites that uses over different criteria in the calculation. Meaning how well your website is optimized for your chosen keywords. Off-page link factors. Keyword factors involve how. On-page keyword factors. For this reason. Most people enter 2 to 5-word phrases in Google to find what they are looking for.

When Internet marketers speak of increasing your link popularity. Each page on your site has a PR value. In this way. Sites that are highly optimized for particular keywords can outrank sites that are less optimized but have higher PageRank values. PageRank value is assigned after comparing every page on every site in the Google index against one another. Top 5 Things Google Looks For www. When Internet marketers speak of optimizing a site for a search engine.

The more web pages that link to your site. Google looks for links that point to your site from other websites. This is over 3. Google looks to see if the text of a link the clickable portion that points to your site. Google Secrets — How to Get a Top 10 Ranking… page 14 of Google determines the most relevant web pages based on a hypertext search and analysis of your site AND of other sites that contain links to your site.

Usually the PR value is the highest for the home page as most people will link to your home page rather than another page on your site. Put even more simply. The following are listed in approximate order of importance. Google Secrets — How to Get a Top 10 Ranking… page 15 of Although Google looks at over different criteria which can change in importance over time for ranking sites.

Pages that contain at least words of relevant text content and the more pages the better. There are others elements that will be discussed later on that are also important. Keywords used in headings H1 and in the first paragraph of your pages. The PageRank PR value of your pages. Keywords used in link text. If you fail to complete this important step. Time spent upfront in this endeavor will reap great rewards later. Such phrases may be called search phrases.

Google SEO Secrets

The importance of this cannot be stressed enough! So What Exactly Are Keywords? In the context of the Web. Researching Your Best Keywords This is where your first and most important efforts begin.

Good keyword phrases are specific and descriptive. Having a 1 listing in Google means nothing unless you can convert visitors to your website into satisfied.

It is better to have highly-qualified visitors who find your site listed in Google under a specific and particular search phrase than to have 1. Your most important keywords are those best and most relevant search phrases you want your website listing to be found for on a search results page. Do not skip the tasks in this chapter as they form the foundation of your entire effort.

Most people enter search phrases that consists of between two and five words. It is absolutely critical that you research and determine the most important and relevant keywords for your website. The more targeted. Determine what it is that they need. There is no other program currently available that offers this much information. WordTracker is an online tool that finds all possible variations and permutations of search phrases.

Do this later over time to validate the results of method 1. WordTracker is quite inexpensive to use. Do this first and spend time doing it right. This is an important distinction to keep in mind. You will need to sign up for the full version of WordTracker to be able to find search terms that people have searched for using Google. This is usually done after your site has been in operation for a while. By analyzing your website traffic statistics.

In addition. The free trial of WordTracker only allows you to find keywords people have searched for using the AltaVista search engine. By using an online tool called WordTracker at http: WordTracker has been one of the better-kept secrets around for increasing traffic to websites by finding out the search habits of people on the Internet.

Google Secrets — How to Get a Top 10 Ranking… page 17 of So how do you determine which keywords are most important and relevant for your website? There are two main methods. For more information. Think like your customer. WordTracker offers both a free trial version and a paid full version. This is time well spent! Here are a couple of screenshots in WordTracker to aid in following the procedure: Go through the Online Tour and read through the online manual. Leave all other settings as is.

Under Step 2. Under Keyword Universe. Using WordTracker step-by-step 1. After signing up for the full version. On the left pane. You will likely find terms and phrases that you may not have thought of. These phrases will be analyzed later on by WordTracker.

The Green Beauty Guide

Under Step 4. In the right-hand pane. You can also import keywords into WordTracker that you have in a. Click on those that you believe are the best. These are the actual search phrases that people have been entered into search engines over the last 60 days. Go back to the left pane and repeat steps 4 through 6.

WordTracker will now analyze these terms to see how many times they were entered during search requests using Google. Click the first phrase in the list the one you entered in Step 3. Jot down the most interesting ones. Click Delete for each low-count term you want to remove. Each keyword must be on a separate line. KEI is very important — a high value represents those keywords that are most popular in Google AND that are used on the least number of other websites.

When WordTracker is finished. Under Step 3. Copy and paste your keywords into the Use your own box in the right pane and then click Go. When finished. Write down those phrases that also have high Count values. It's primary value is in identifying some of the "low-hanging" secondary and tertiary search phrases that you should be able to optimize for fairly easily. This is a useful feature and I highly encourage you to do this.

When done. If you want to rerun WordTracker against a set of keywords that you exported. This is also great if you have more than 7 projects.

These are terms that are the most popular and are found on the least number of competing Web pages. Using terms with very high KEI values but with low Count values.

Write down those phrases with the highest KEI value. From these two lists. You want to find those niches where people are searching for a phrase. Using KEI alone can be misleading. While you do want to pick out phrases with high KEI values. This way you can export and store your projects offline. Keep in mind that KEI by itself is a very general indicator. So if the high-KEI phrase fits your site. WordTracker allows you to export your keyword list and your Competition Search results in tab-delimited format to Excel or Access.

This is important as one form of your word will be more important than another. Pay special attention to whether the plural form or the singular form of a keyword phrase has a higher KEI rating or higher traffic. The more expensive the keyword in Overture.

You should also have several other phrases that represent more specific or refined variations to your Primary Keyword Phrase. Some keyword phrases are so competitive that one can only get traffic from them by going the pay-per-click PPC route. Do not try to go after generic keywords or single words. By looking at Google and Overture at the same time.

I use Overture because it is a great indicator of how coveted a given keyword phrase is. For example. What is your Primary Keyword Phrase? After using WordTracker. This is your Primary Keyword Phrase and is the one phrase that will be included on all your web pages.

1. Search Engine Optimization Starter Guide

These phrases will be used on your specific product. Primary Keyword Phrase: This is the ideal situation to achieve. How difficult do you think it would be to get a top ranking for. For more information on this. Google also stated this at the last Webmasterworld conference. These are your Secondary Keyword Phrases that.

Secondary Keyword Phrases: Using the example above.

Google Secrets — How to Get a Top 10 Ranking… page 23 of If your site is comprised of totally separate categories of products or services such as baby diapers and garage door openers for example. One easy way is to put a geographic modifier in the keyword phrase. Do not discount keywords just because WordTracker shows a low traffic count value. What are your Secondary Keyword Phrases? Studies have shown that a large percentage of search is very targeted and specific. If you are a veterinarian in Seattle for example.

These are MUCH easier to rank well for because the majority of your competitors aren't using them. Note how these phrases already contain the Primary Keyword phrase within them. Your home page should also contain your best Secondary Keyword Phrase. This example. The general rule of thumb is that you optimize each page for ideally no more than two different keyword phrases.

Because your home page is generally the one that gets the highest ranking. This is because this page. Each page should include your Primary Keyword Phrase.

Each product. Your home page will then link to other pages on your site that contain and are optimized for your other. Exactly how to optimize your use of keywords on your web pages is the subject of the entire next section.

So use your Primary Keyword Phrase here. This means free traffic over time. In addition to optimizing your site for Google.

As this section builds on the previous chapter. You should spend more time creating useful and relevant content.

Before we begin. Optimizing Your Website This section deals with those aspects and elements of your website that should be optimized for Google in order to increase relevancy.

Determining Your Best Keywords first. You want to maximize how relevant your site and pages are to a given search query for a given search phrase keywords. It is amazing how often this statement is ignored. Remember that Google uses automated software to analyze the text on your site. Once your site is optimized. This means it will ignore graphics and other multimedia elements on your site.

Your website must contain high-quality. For additional information on general website design principles. Compare that with paid advertising such as an Overture pay-per-click campaign where the minute you stop paying for your ads. None of the three plan types would be strongly relevant on any of these pages for Google.

Each page is now strongly relevant for one keyword phrase. The different plan types have been mentioned on multiple pages. Structuring your Site Correctly This chapter discusses the general structure of a website — folder structure.

Determining Your Best Keywords. If you have more than one major subject for your site. You would also have pages that discuss specific or more refined variations. The correct way to structure this site is to have one page that discusses only country house plans. This is important. The main idea is to separate content onto different pages by topic keyword phrase within your site.

As another example. This site also sells country house plans. Loosely stated. Next, you would add links on each page so that garage plan pages link only to other garage plan pages, duplex plan pages link only to duplex plan pages, and so forth. By using the applicable keyword phrase in the link text the clickable part of the link , you can also help strengthen the importance of each page. So, to properly structure a site that offers different products, services, or content categories, you should split the content onto different pages.

In the end, you ideally want a single topic, or keyword phrase, applied per page. Websites with lots of pages in general rank better than sites with just a few pages, all other things being equal. It is better to have a page site with short pages than a 5- page site with long, flowing pages.

Each page should however contain a minimum of about visible words of text to maximize relevance with Google. Short pages also are indexed faster and download faster. Much beyond 5 seconds and you might as well forget it — people will click elsewhere.

This is important to keep in mind. Keep your web pages simple from a coding standpoint. Try to avoid gratuitous animations, junk graphics, large imagemaps, JavaScript, or anything else that may get in the way of Google or, more importantly, of your customers getting the message you are trying to get across on your site.

Not only will it help visitors read your pages more quickly by providing visual separators on the page, it will give your pages more relevance with Google. Strive to have only one topic per page, and then to optimize that page for that particular topic keyword phrase. In general, your pages will look cookie-cutter and Google may consider them as duplicate pages. Google may consider them to be spam or duplicates and your page or site may be penalized.

Pages full of high quality, unique, keyword-rich content are a must. Google will index both. To prevent this, create a robots. A robots. For more information on creating a robots. PR is assigned on a per page basis, but can be channeled or distributed amongst pages of your site.

This important concept will be discussed later on. When Google crawls your site, it typically starts at the home page and then follows each link on the page to all your other pages. Google finds your home page in turn from following a link on another website that points to your site.

Generally speaking, Google seems to attach more importance to files that are closer to the root folder on your server - the folder on your Web server where the home page file is located. Bear in mind however that some web designers may create multiple folders on the server for ease in maintaining lots of files.

It is believed that Google assigns pages located in other folders a lower score than pages located in the root folder. Ideally, all pages should live in the same folder as your home page or at most be one level deep.

Google generally has a time limit that it sets to crawl sites. If you have a large site, Google may not have time to crawl all pages during the first or second passes. This problem can be minimized if you keep the code of your web pages lean and clean. This also makes your pages download faster, which improves the visitor experience.

After about 5 seconds, you might as well forget it — most people will have left your site. Remember there is a still a large percentage of people who still use dial-up modems — particularly outside of the US. This will not change anytime soon, despite the hype over broadband. This means try not to have more code than visible content text on your page. Right-click a web page and then click View Source — you will be amazed at the amount of code present.

Although Google ignores such code, it still takes time for it to wade through to find your content. Put your JavaScript code in a separate. No successful, popular website uses frames and neither should you. Yes, they provide some degree of navigational ease and yes there are workarounds but search engines simply cannot properly crawl or index framed sites.

There are some that still beat this dead horse but framed sites simply have too many negatives to contend with. You can a series of sitemap pages just for this purpose. If you must use Flash. Even so. We are all busy and to wait for a gratuitous Flash movie to download is downright annoying. This method varies by server platform so this is definitely only something an experienced webmaster should attempt to implement.

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Flash movies that take up the entire web page do have their uses but the home page is not one of them. Google currently does look to see if your keywords are used in the actual domain name of your site.

One easy solution is to create static pages with hardcoded links to your most important dynamic pages whenever possible. Some content management software also produces pages with dynamic URLs. Google may not spider your dynamic pages for some time. This has the added benefit of helping your visitors find a specific product page — be sure and use the product name or type in the link text.

Spiders do not want to get caught in a loop of trying to index hundreds of thousands of potential pages. The only people who care about your Flash movie is the Flash developer that you paid and the corporate ego who enjoys watching it for the coolness factor.

Yes it can be tedious if you have hundreds or thousands of products but it well worth the effort. There is a more advanced technique called URL rewriting whereby you place a script on your server that changes a dynamic URL to a static page. How many times have YOU actually watched a Flash movie when arriving on a home page?

Common examples include search engines on a site that return directory pages. You want to make it as easy as possible for Google to find all your important pages. If the. This is more of a suggestion to include a keyword or two in your branded domain name. Here is the correct format to use for domain names: When registering a domain name. There IS something to be said about having a branded.

Google looks at the following keyword factors and assigns a relevancy score for each page of your site. Keyword proximity is a measure of word order and closeness. Not just HTML pages need to be optimized. For the latter. The factors are listed in approximate order of importance. Google checks if and how keywords that match a search query are used on pages on your website AND on pages on other websites that link to your site.

Google will index all files on your Web server that it can find. Keyword Proximity Google looks at individual words that make up phrases. Optimizing Your Web Pages Now that you know how to structure your site and pages. Keyword Factors Used in the Algorithm The following factors play a part in the portion of the Google algorithm that determines page relevancy. The closer all words in a keyword phrase are together. In other words. There is some confusion over keyword density.

Google looks for keywords in the page title. This can change however. For Google at least currently. Keyword Density Also known as keyword weight. The best place to do this is in the first paragraph of the page. Keyword Format A measure of whether keywords are bolded or italicized on the page. A good online tool for calculating keyword density for a web page is located at http: Keyword density used to be more important in the past for search engines.

Part of this stems from the fact that different software programs look at different parts of the page and calculate this differently. Having keywords in the first heading and in the first paragraph first 20 words or so on a page are best. Keyword Prominence A measure of how early or high up on a page the keywords are found.

The page title not to be confused with the heading for a page is what is displayed in the title bar of your browser window. It is not clear however whether Google measures keyword density per page. If you must include your company name in the title. Since Google is looking for relevant keywords in the title. If you remember only one sentence in this entire book — commit this one to memory: Improper or nonexistent use of titles in web pages will keep more websites out of top rankings on Google than any other factor except perhaps for a lack of relevant content on a page or a lack of quality links from other websites that point to your site.

The following table shows both the improper and proper use of titles on an example website that sells house plans. If you do nothing else to optimize your site. Google Secrets — How to Get a Top 10 Ranking… page 34 of Correct use of keywords in the title of every page of your website is extremely important to Google — particularly for the home page.

Google may think these sites are about homes! Concentrate your efforts on the title for each page. See the following section for a discussion on word stemming. Use your product or service pages to focus on the more specific keyword phrases as determined using WordTracker.

In general. How and Where to Use Keywords Don't try to use all of your keywords on the home page. The list is in approximate order of importance subject to change.

Use a stylesheet CSS file to control the size of heading text to make it blend in better. This is a bad idea and borders on spam — the H1 tag should be used a page headline. Link anchor text: First paragraph of page first 20 words: Image ALT text: There has been a trend where more people are abusing H1 tags by wrapping them around entire pages of content or by using multiple H1 tags on a page. The first four items are particularly important. Google is not case-sensitive. Drop-down boxes: Use Keywords in the Following Places The following shows where keywords should be used on your web pages.

Use starting with first or second word in the title. House Plans. Last paragraph of page: There is some evidence to suggest that Google may be discounting H1 text as a result so it may carry less www. The clickable portion of links. The same can be said about image ALT text — some people are putting entire paragraphs of content in them for each image on a page.

So if someone types in "house plans". For example: There is evidence to suggest that image ALT text does now carry less weight than before. Using the same example. Stemming can be overridden. Word Stemming Google uses word stemming. When you enter a search query in google. Pay attention to stemming for your keywords — particularly to what the root word is and what Google considers to be a match for that word when optimizing pages over time.

Word stemming can help as well as hurt your ranking for a given page as not only does it increases the number of words that you can rank well for even if you do not include a given form of the word anywhere on a page but it can also increase the amount of sites competition returned for a given search query. This can work both for and against a site depending on which form of a word a page is primarily optimized for.

Word stemming allows all forms of the word — singular. Here is an example of the ideal link structure for Google. Remember that Google cannot see graphics-based links — all it has to go on is the ALT attribute for image tags. Graphics Link Structure: Due to their abuse and misuse. This means you need to structure your links correctly. Keywords found in link text should match keywords found on the page that the link points to — especially in the title of the page.

META tags are a thing of the past with Google! Google places special importance on the use of keywords in the text of links. Note also the use of keywords in the actual name of the graphics file. Google looks for. If there is a second sentence to remember in this book.

Every little bit helps! Text-Based Ideal Link Structure: Because of this. Make sure each description is unique per page. Flash www. Google figures that when one page links to another page.

Google PageRank is but a single factor used in the ranking algorithm. The more incoming links votes there are for a page. External links are valued more than internal links although the exact amount is not publicly known. PageRank and its importance is truly over-hyped. Such links may be located on pages on the same website internal links or on pages on different websites external links.

Many obsess over the importance of PageRank to the near exclusion of everything else. Incoming links are links that point to a page from another page. PageRank is a numeric value that Google places on how important a page is on the Web. PageRank is determined by how many incoming links there are that point to a page. Internal links serve to share or distribute PageRank among all pages of your site. But remember that PR is usually referred to on a per-page basis.

Proper linking between pages of your website. Most sites should use a hierarchical linking structure. Important pages are linked to from all other pages in the site. In this case. This concentrates PageRank on your most important pages. If this is not possible. This may not be ideal if your home page is nothing but a splash page or contains little content.

The following figure illustrates this concept. Hierarchical linking Hierarchical linking is used where one or more pages on your site such as the home page are considered more important than other pages. Google Secrets — How to Get a Top 10 Ranking… page 42 of Note that in the preceding figure that the About Us page is only linked to from a single page. Most sites use mesh linking by default without thinking about it by virtue of having the same menu or navigation bar on each page that contains the same links.

So why funnel precious PR value to it? Use hierarchical linking whenever possible! Mesh linking Mesh linking is used when all pages are considered equally important to theme. This is because the About Us page is not nearly as important as far as relevant content related to theme. This is the simplest linking method in that each page on the site links to every other page on the site.

This evenly distributes PageRank among all pages in the site. So why funnel precious PR value to it — instead flow PR value out of the page back to the home page. Google Secrets — How to Get a Top 10 Ranking… page 43 of Best Practices for Internal Linking The following are best practices that should be used to properly link pages of your site together: If your Web site is relatively small less than 10 pages or so.

It should not consist of just links. Which means use your keywords in link text! Link from your home or sitemap page to every other page on your site. Use keywords in your link text for every link. Use text-based links if possible and use the proper link structure.

Because your home page likely has the highest PageRank in your site. Non-relevant pages are defined here as those pages that are not keyword-rich and do not likely contain the information that a visitor to your site is looking for while searching on Google.

This was covered previously in the Proper Link Formatting topic. This concept will be discussed later on. You do not want these pages to receive as much PageRank as your more important pages. Make sure you add some content to your sitemap page.


If you have a larger site. Because this page contains outgoing links that point to other websites. Google may frown on pages that contain hundreds of links and may consider this a link farm. This is a somewhat confusing concept that will be discussed later. This helps distribute PageRank among pages that are related by keyword phrase.

If you have more than links on a page. Link ONLY between pages that are related by keyword. These pages should also contain a link back to the Home page. Pages with a link to them but without a link on them are called orphan pages.

The reason you should do this is that these pages are likely as important or even more to your customers. As a rule of thumb. This will help Google crawl your site faster and help your customers navigate through your site better.

Ensure every page links to at least one other page. Internal pages can rank higher than the home page for a keyword phrase. These are not required to get a top ranking but rather are ideas that may be explored further.

The reason being is that Google may consider multiple similar sites on the same server that are cross- linked together as potential duplicate sites. This case is largely a no-brainer. This number needs to be different for all your websites and the easiest way to guarantee this is to use separate Web hosting companies for each site you own.

It is advised however that you first implement all the other techniques discussed up to now before implementing the following. Multiple Sites — Is it Worth It? If your site contains more than one major subject — like baby diapers and garage door openers. The important consideration here is to have each site hosted on a different Class C block. Should you decide to create more than one site for your business. Google can detect this and your site may get penalized or even dropped from their index.

A Class C block is that number shown in the third position of an IP address. The jury is still out. Changing Domain Names www. Many mini-sites are junk one-page sites with little content or with duplicate content in the hopes of creating lots of links to boost PageRank. Each subdomain is redirected to a different folder on your website.

There are people reportedly that do well at these but I am skeptical of the ethics involved. There is usually a small fee associated with setting up pointer domains and subdomains. This can make sense to capture visitors who may type in variations of your main domain and singular vs. Google currently treats a subdomain as an entirely different domain name. In summary. Google will catch on and you will be sorry you did this.

Contact your webmaster or web hosting provider for specific details on how to set this up as it varies from one server platform to the next. Another technique is the use of subdomains. This is an excellent strategy is your site is comprised of related but distinct groups of topics. This was a popular technique a couple of years ago but has largely fallen out of favor due to abuse.

This will also transfer PageRank from your old domain to your old domain. Google will see your new domain as a brand-new site. That means all your old incoming links will point to the old domain. I recommend keeping your old domain name unless you have a real compelling reason to change it. Google Secrets — How to Get a Top 10 Ranking… page 47 of Think carefully if you are changing domain names at an established site solely for the purpose of change. If you must change domain names.

I now offer search engine optimization and pay-per-click account management but am loathe to change the domain name because of my incoming links. For additional information. Optimizing Your Website. As this section builds on the previous section. Remember that Google uses automated software to analyze your site. You should also strive to incorporate some best practices for linking with other sites. Exchanging Links Effectively This section deals with those aspects and elements of your website promotion efforts that increase page importance.

Spend more time creating useful and relevant content. This means it will ignore all graphics and other multimedia elements on your site. You want to maximize how important your website is with Google. You MUST have at least one incoming link from another website if you are going to show up in Google at all!

You need at least one incoming link before you show up in Google at all! Exchanging links with other websites is a tedious. Incoming links from other sites also increase your site traffic as follows: Traffic to your site will increase over the long-term as long as you actively manage your reciprocal link campaign. Link Factors Used in the Algorithm Link factors include that portion of the Google algorithm that determines page importance.

Strictly speaking. Not only should links from more sites over time steadily increase your traffic. The greater the number of other links on a page. The number of links that point to a site is also sometimes called link popularity. In mid-November One way Google does so is by searching for and analyzing keywords on pages of other websites that link to your site.

This is where link strength comes into play. Which means. All will be explained in the next chapter! There is some confusion around whether you should spend more time getting a few links from pages with high PageRank or whether to get lots of links from pages with low PageRank.Avoid: Writing sloppy text with many spelling and grammatical mistakes. Remember there is a still a large percentage of people who still use dial-up modems particularly outside of the US.

Google is not case-sensitive. Download ebook Idea worth sharing: If you want to run an effective e-commerce SEO campaign, make sure to kick things off with keyword research. These phrases will be analyzed later on by WordTracker.

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